Blog
Essays on the Income First method and the execution habits behind a business that pays you: clear offers, real pricing, consistent cashflow. Written by Abel Osorio.
Our ICP Framework: Persona + Situation, and Why Everyone Is No One
Who is your ideal client? Our ICP framework is two words: persona plus situation. The five signs your ICP is fuzzy, how to sharpen a situation with a trigger, what a sharp ICP unlocks, and how to find yours instead of defining it.
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- Income First
The Seed Offer: The One Sentence Your Whole Business Grows From
You don't need a business plan. You need one sentence you can say to a stranger tomorrow: I help [audience] achieve [outcome]. How to write your Seed Offer from your bricks, why generic offers stall, and why the seed is a draft, not a vow.
- Income First
The Offer Levers: 15 Settings That Turn One Idea Into Many Offers
Why do businesses solving the same problem look so different? They set the same 15 offer levers differently. Here's the mixer I use to turn one idea into many offers, and pick the one that pays without eating your life.
Income FirstWhy Am I Working So Hard But Not Making Money? Run This 2-Minute Formula
Working hard but not making money? Score your business with the Income Over Effort formula — a 2-minute honesty test that shows how to diagnose a struggling business and finally make money with less effort.
- Income First
Business Plan for Starting a Business: The One-Page Version I Use
Do you need a business plan to start a business? Only if a bank or investor asks. To actually start you need one page: an income target, your bricks, one sentence, who pays first, and where the next customer comes from.
ReflectionsStart, Crash, Learn, Repeat: What Failing Feels Like
What failure feels like — raw, frustrating, and transformational. A real story of crashing, reflecting, and rising again.
CoachingBoxing Sparring as a Coaching Tool: Why Every Coach Should Box
How boxing sparring mirrors real-life patterns and can serve as one of the most powerful coaching tools available.
ReflectionsStop Talking S*** About 9-to-5 Jobs: What's The Right Setting for You
Flexible schedules aren't universally superior. A decade of evidence on boundaries, burnout, and finding the work structure that actually fits you.
ChallengesMy 1,000-hour Boxing Challenge
A commitment to finally finish something. Why I started boxing and why 1,000 hours is the only number that matters.
ProductivityThe Benefits of Frustration: Why Embracing It Leads to Growth
Frustration isn't the enemy. It's a signal. How channeling this emotion can become the fuel for meaningful change.
ProductivityThe Not-To-Do List: How to Reclaim Time by Stopping the Right Things
Most productivity advice tells you what to add. This is about what to remove — and why subtraction is the harder, more powerful move.
ReflectionsNegative Emotions Are Not the Enemy
We try to avoid discomfort. But negative emotions carry information that positive ones don't. Learning to read them changes everything.
ProductivityDigital Decluttering: One Change at a Time
Digital clutter is invisible until it isn't. A practical approach to cleaning up your digital environment without overwhelm.
ProductivityNotifications Zero: Taking Back Your Attention
Every notification is an interruption. Here's how eliminating them systematically changed the quality of my work and focus.
ProductivityInbox Zero: The System That Actually Works
Inbox Zero isn't about email. It's about decisions. A system for processing messages without letting them live rent-free in your head.
BooksBook Review: Peaceful Parents, Happy Kids
A framework for parenting that prioritizes connection over control. What I took from it as a founder and a father.
BooksThe Book I Read in February 2022
Love People, Use Things by The Minimalists — on material possessions, the seven relationships worth examining, and intentional living.
BooksThe Books I Read in January 2022
The Wim Hof Method and Atomic Habits — two books that changed my morning routine and my relationship with habits.
BooksThe Books I Read in 2021 + Other Resources
Personal opinions on 12 books — from Lean UX to Steve Jobs to Atomic Habits. What stuck, what didn't, and what I'd recommend.
TechHow to Use GraphQL to Improve Product Delivery
GraphQL pairs naturally with iterative delivery. Four specific strategies for shipping faster without sacrificing code quality.
TechSimple Unit Testing for Express Routes Using Dependency Injection
Most Express route tests are integration tests in disguise. How dependency injection fixes that and enables true unit testing.