Income First
5 posts on Income First from The Execution Lab blog.
Income FirstOur ICP Framework: Persona + Situation, and Why Everyone Is No One
Who is your ideal client? Our ICP framework is two words: persona plus situation. The five signs your ICP is fuzzy, how to sharpen a situation with a trigger, what a sharp ICP unlocks, and how to find yours instead of defining it.
- Income First
The Seed Offer: The One Sentence Your Whole Business Grows From
You don't need a business plan. You need one sentence you can say to a stranger tomorrow: I help [audience] achieve [outcome]. How to write your Seed Offer from your bricks, why generic offers stall, and why the seed is a draft, not a vow.
- Income First
The Offer Levers: 15 Settings That Turn One Idea Into Many Offers
Why do businesses solving the same problem look so different? They set the same 15 offer levers differently. Here's the mixer I use to turn one idea into many offers, and pick the one that pays without eating your life.
Income FirstWhy Am I Working So Hard But Not Making Money? Run This 2-Minute Formula
Working hard but not making money? Score your business with the Income Over Effort formula — a 2-minute honesty test that shows how to diagnose a struggling business and finally make money with less effort.
- Income First
Business Plan for Starting a Business: The One-Page Version I Use
Do you need a business plan to start a business? Only if a bank or investor asks. To actually start you need one page: an income target, your bricks, one sentence, who pays first, and where the next customer comes from.