Leverage The Income First™ Method to
Starting a business can be challenging. It can drain your time, energy, and bank account... maybe the life from you!
But it doesn’t have to be this way.
In a cohort or one to one, you leave with a clear ICP, an offer, and a price.
Because once money is coming in, you get to build the life you want.
Clients found you. Now you need to find them, and it feels like a different job. We help you sell what you do without becoming a salesperson.
Every quote starts from scratch and every prospect has to trust you before they can buy. We help you build one entry offer that’s easy to say yes to.
More clients means more hours, and you’ve only got so many. We help you build an offer you can charge for the value, not the time.
"Revenue is not a reward.
It's a design choice."
I've spent a decade starting, scaling, advising, and rebuilding companies — learning what burns out and what actually generates income. That led me to one obsession, income first, and to founding The Execution Lab. I still build my own businesses and test everything in the crucible.
I've never been as zoned in on who my avatar is, what their challenges are, and how I'm going to address them.
One thing I wasn't doing before, at least not as much as I am now, is really structuring my outreach and my offer in a way that makes them easy to digest and get on board with. There's still a lot of experimenting I need to do, but I've never been as zoned in on who my avatar is, what their challenges are, and how I'm going to address them as I am after taking this course.
After building companies of my own and advising dozens of founders, the same pitfalls come up again and again.
The ones that feel productive at the time... more research, a better website, one more feature... until months have gone by and nothing has sold.
This guide helps you spot them early, understand what’s actually driving them, and get to a paying customer sooner.
