I don't have a business yet. Is this too early?

No — this is the right time. Choosing your customer before you make anything is much cheaper than finding out later you picked the wrong one.

I already know who my customer is. Do I need this?

Can you name 10 people right NOW who could become customers? If yes, you probably don't need this course. If not, the problem isn't your offer or your sales. You need more clarity on who your customer is, and WHERE they are.

What if I have more than one idea?

Good. The course helps you compare them and pick the one worth starting with.

What if it's not for me?

Email me within 14 days and I'll refund you in full. No questions asked.

Clarify your ICP | Store — The Execution Lab

Name: Clarify your ICP
Price: 99.00 CAD
Availability: OutOfStock

I really like the information you shared with us! Thank you!

Within a very short time (thanks for that) you were able to convey the message clearly. Thank you.

It was a great event and I got great connections. Love it. Thanks Abel, Marcela and team for hosting and supporting.

Great methodology to explain the concepts keeping the audience engaged at the same time, amazing event!

Great job! I really enjoyed it. If you made that a regular, I'd come every time.

I loved the event, thank you!

I'm beyond grateful for the opportunity to learn from proven business owners and learning what to do and what to double check before. 🙏

Thank you for organizing these webinars!

The amazing learning and experiences of business. Thank you for inviting me!

It was a great and very valuable session :D

I learned a lot. The definitions of terms was very helpful since I have no business background. I'll keep watching you and get more questions…

The workshop was GREAT. Very dense, no fluff. Perhaps too short, as there was a lot to digest once the mixer came in. This could…

Thank you for such a practical and actionable session. It really helped me clarify my ideas and, more importantly, understand how to move into execution…